My proposed Digital Artefact will engage audiences as Tiktok users have a rising interest in educational videos, called “micro-learning” as the editing tools and creative freedom Tiktok provides its creators makes educational content “engaging and fun.” (Iqbal 2020) Similar content is found on YouTube, but the longer format will allow for me to dive deeper into the Paradox of Choice and tie this research together with relevant elements to my own life, as well as audiences.
I am anticipating that the advancement of communication technology as discussed in lectures will increase the issues raised by the paradox of choice, and my predictions will highlight the “technology-aided desire and technology-riven anxiety” Csicsery-Ronay identifies as a common element of science fiction film (2008).
Csicsery-Ronay, Jr, I 2008 The Seven Beauties of Science Fiction, Wesleyan University Press
Donoughue, P 2019, ‘Netflix, “show-verload”, and the paradox of choice in the streaming age’, ABC News, 3 September, viewed 17 March 2021, https://www.abc.net.au/news/2019-09-04/in-a-world-of-infinite-content,-how-do-you-choose/11473294
Iqbal, O 2020, TikTok makes moves into education market, BBC News, BBC News, viewed 17 March 2021, https://www.bbc.com/news/technology-53079625
Schwartz, B 2004, The Paradox of Choice- Why More is Less, Harper Perennial
Wroblewski, L 2006 ‘The Sweet Spot on the Curve’ in LukeW Ideation + Design, https://www.lukew.com/ff/entry.asp?429