UOW Visual Arts Society – Digital Marketing Strategy and Tactics

by Emma Moser and Emma Floreani

For the final assessment for the Digital Marketing subject, we were assigned the task of developing a marketing strategy and supporting tactics for an existing organisation. Considering I had recently founded the UOW Visual Arts Society, Emma and I had the opportunity to not only develop a marketing plan, but implement the strategy and tactic ourselves.

The marketing plan is split into two parts: the first being the digital marketing strategy report, identifying and coordinating brand / background research, buyer personas, marketing objectives and strategy selection, ensuring all elements of the plan target the identified buyer personas.

The second part is a video presentation communicating four tactics including website development with SEO tactics, social media, a blog and a pitch for a live event.

Marketing Strategy Report

Tactic Presentation