UOW Visual Arts Society
Due to my founding presidency of the UOW Visual Arts Society – my digital artefact rapidly evolved into the management of the club’s digital marketing.
My DA’s future focus is based on the short-term future, asking two questions:
- How can I use social media platforms to recruit and engage club members?
- How can I develop a consistent social media brand that can be passed on to future executives to ensure club survival?
The first part of my prototyping was adjusting to the process of content creation for the club. I am now utilising what I have learned, and the mistakes I have made, to begin producing a marketing plan / guideline to pass on to future executives following my graduation at the end of the year. This marketing plan will be the final component of my DA, supported by all the clubs social platforms. The significance of this marketing plan is to ensure the club’s branding remains consistent and achievable. I want the guide to allow future executives to continue digital marketing with ease, by using the resource as a template that has already made all of the more boring, technical and logistical decisions for them. This allows them to focus on the creative, engaging side of content creation.
CMI 2020 ‘Setting SMART Objectives Checklist’ in CMI – Charted Management Institutehttps://www.managers.org.uk/wp-content/uploads/2020/03/CHK-231-Setting_Smart_Objectives.pdf
Bell, A 1996 ‘An Overview of Futures Studies’ in The Knowledge Base of Futures Studies, Vol. 1. pp. 28-56 and 290-99 https://sociology.yale.edu/publications/overview-futures-studies
Masini, E 1982 ‘Reconceptualizing Futures: A Need and a Hope’ in World Future Society Bulletin, v16 n6 p1-8 Nov-Dec http://master-foresight-innovation.fr/wp-content/uploads/2012/06/EMasiniReconceptualizingFutures.pdf
Sehl, K 2019 ’12 Tips for Creating Engaging Visual Content on Social Media’ in Hootsuite, October 29th https://blog.hootsuite.com/epic-guide-creating-social-media-visuals/