When considering social media as a tool, its power comes from connectivity. Participation in the use of this kind of dialogic media is both self-rewarding and addictive, which leads to people wanting to be heard. Because of this, the internet has turned into a political space due to its fast mobilization, mass involvement and scalable openness.
These features have led to social media becoming an important tool in coordinating protests and demonstrations. This was clearly seen in Ukraine during the Euromaidan protests as social media sites such as Facebook and Twitter were used “for coordinating protest activities and sharing information, to inform protesters about urgent news and issues, discuss plans of future actions, warn against using violence, share advice on how to deal with police forces, and much more.” As the response and utility of social media become obvious and much better organised and aggregated, use extended out to people offering legal and medical advice online.
I used a viral video to remediate the story of Asmaa Mahfouz, and how she initiated a mass demonstration in Egypt after posting a video online urging for support. What I noticed in this story was how social media played such an important role in coordinating these protests, and how it functioned in such an effective and dynamic way in order to succeed in mobilising and disseminating information. I used this particular video to show how this reactive nature led to the people having a larger (and maybe higher) voice than the governments.