I’ve been framed – the construction of perception

Everyday we are exposed to an overload of information, because of this, our brains need to simplify what is important and what is related to what. One way that we do this is by selecting some aspects of a perceived reality and make them more salient within a text, in a way to promote a casual interpretation. This selection and salience creates a central organised idea within a frame which provides meaning and makes sense of what is unfolding.

Starter pack memes are the perfect example of framing, as they capture memetic assemblage as people pick up certain ideas, perceptions and actions through society. These endless copies occur through intimidation, as most things that we do is because we saw someone else do them first.

This lead me to create my very own starter pack.

starter pack

What stood out to me was that my starter pack is a clear result from intimidation, many of the things I do, I do because I saw someone else do it. I am making yet another copy of something, with slight variations. Another thing I noticed was how well I fit into the “white girl” perception which is commonly mocked on the internet. When people see some of the items in my starter pack, they will have a pre-existing expectation or hypothesis of what they should expect if they get to know me better, putting me into my very own frame.

One thought on “I’ve been framed – the construction of perception

  1. I definitely got framed with the blog post. After seeing your very own starter pack Emma, I feel as if we could become best friends. It was refreshing to see that people are still using Tumblr, the OG platform of a.e.s.t.h.e.t.i.c content. Your remediation is an effective illustration on media framing as a whole. My perceptual frame built from personal experiences offer a reference point that allowed me to organise and process the information of the starter pack. According to this article, Riverdale is a total meme of Gossip Girl. Click through the slide show to see just how the idea is framed. https://www.refinery29.com/2017/02/138948/riverdale-gossip-girl-similar-tv-shows


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