As Jordan Greenhall states, the “technological breakthroughs achieved in the last 6 years are finally allowing for large groups of individuals to connect directly, make decisions, collaborate and share value amongst themselves.” This advance is placing a competitive advantage on online content as the pressure of legacy media publishing perfected content without the chance of further editing is affecting their business model and labelling this media form as a “dying industry”. While benefiting from the fast, affordable, flexible and limitless features of online content platforms, people are able to collaborate in order to post the most accurate and useful information, adding their own expertise and opinions in order to continuously improve content.
I made this gif to present Wikipedia as one of the most prominent examples of this collective intelligence in action. Being a free online encyclopedia with over 30 million users, it is often viewed as an unreliable source of information due to how easily articles can be edited. But shouldn’t this be a reason why we should trust this source? With people applying their own knowledge, interests and expertise to topics they are interested in and posting this information attached to an abundance of references, Wikipedia has become a place where we can quickly access information about anything, along with a collection of references for further exploration, edited by a collection of passionate experts.